Ace Hardware Looking for Marketing Manager – Digital Display and Affiliate (Hybrid) at Oak Brook, Illinois Full Time

The Marketing Manager – Digital Display and Affiliate is responsible for developing, managing, executing and analyzing display (including programmatic, paid social and OLV) and affiliate marketing programs to support and promote (url removed), the Ace brand and its retailers.

Specifically, there are 5 key responsibilities for this role to own and lead:

• Drive the strategy, execution and analysis of Ace’s display and affiliate marketing programs to reach/exceed revenue goals and KPIs while maximizing ROAS/ROI.
• Manage display and affiliate budgets by leading the planning, forecasting and reporting efforts for these channels.
• Manage direct report, Senior Digital Specialist- Display and Affiliate
• Manage relationships with display and affiliate agencies and partners.
• Lead other digital marketing or (url removed) initiatives or projects as directed by the Group Marketing Manager – Digital

What you’ll do:

Leads strategy, execution and analysis of Ace’s display/online video/paid social and affiliate marketing and programs

• Develops and executes annual, quarterly, monthly and seasonal plans for channels of responsibility to maximize ROAS/ROI (both online and omni)
• Effectively manages budgets by planning, forecasting and reporting
• Executes detailed performance analysis to what’s working and areas for improvement/change
• Serves as subject matter expert for Affiliate and Display cross-functionally

Manages agency and partner relationships relative to digital marketing channels of responsibility to ensure they’re meeting Key Performance Indicators

• Leads day-to-day communication and direction to agency and partner teams
• Manages tasks and project schedule of team to ensure timelines are met
• Leads multiple meetings weekly and monthly across various partners

• Manage and lead direct report, Senior Digital Specialist- Display and Affiliate
• Leads effort to support and execute the Consumer Marketing Plan and (url removed) promotion plan (ex. Famous for Four, Red Hot Buys, National Events, online only offers, etc.) through digital channels of responsibility
• Collaborates with ecommerce merchants and merchandising team to secure and promote products and offers that ladder up to the program goals and drive profitable revenue for (url removed) and our retailers
• Build and execute 1st Party Data Audience strategy for Upper and Mid Funnel media targeting to improve effectiveness and efficiency of media buys
• Leads digital media investment mix decisions for affiliate, display and social through attribution model
• Works collaboratively with Brand, Social, Local and Category Marketing teams on content, PR, local marketing and promotional strategies to ensure consistent messaging alignment and provide media support cross-functionally
• Develops engaging, action driving, on brand creative assets, copy and content to support affiliate and display campaigns and initiatives
• Lead development of reporting, dashboards and analytics of channel and campaign performance across various platforms such as Google Analytics 360, Impact, DV360, Facebook/Instagram and Pinterest
• Manages cross-channel (SEM, Display and Social) digital program for New Business team to drive new store leads and sign ups
• Works cross functionally to support other digital marketing channels (SEM, SEO, video), (url removed) creative and promotions, email and other digital initiatives or projects when needed
• Manage and foster direct relationships with Affiliate partners to drive visibility and support of Ace Hardware
• Continually monitors competitors, industry trends, best practices, new and emerging technologies to best position this role and Ace for success

What you will need:

Knowledge, Experience, and Competencies:

Experience and Technical Requirements:

• Minimum of 5 years’ experience in Ecommerce/Digital Marketing required
• Bachelor’s Degree in Marketing. Master’s degree a plus
• Documented experience managing digital, performance marketing channels and promotions
• Documented experience developing creative concepts
• Ability to manage multiple tasks in a rapidly changing environment
• Effectively communicate with all levels of the organization.
• Ability to work independently, self-motivated and result oriented
• Documented ability to proactively make recommendations and successfully implement plans

Compensation Details:

$93100 – $(phone number removed)

Why should you join our team?

We live our values – W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to the company, our employees, to Ace retailers and to the Ace brand.

In addition to providing our employees a great culture, Ace also offers competitive benefits* that address life’s necessities and perks, many of which expand and improve year after year, including:

• Incentive opportunities, based on role/grade level (rapid company growth over the past 5 years resulted in incentives being paid out at an average of 126% of your target opportunity!)
• Generous 401(k) retirement savings plan with company contributions, averaging 9.6% per year of eligible earnings over the past 5 years
• Comprehensive health coverage (medical, dental, vision and disability) & life insurance benefits for you and your dependents
• 21 days of vacation immediately available (prorated in the first year)
• Company Car, phone and fuel card are provided for field-based positions
• Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities – and we support our employees in doing the same by offering an annual Ace Cares Week, 20 hours off work per year to volunteer at an organization of your choice, opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation
• Ace invests in every employee we hire, with a key focus on development and coaching. We offer on-site classes, facilitator-led courses, and a generous tuition assistance program, plus a performance management approach that goes beyond the typical annual review
• We know the work environment matters. That’s why Ace holds frequent campus events like Employee Appreciation Week, vendor demos, cookouts, and merchandise sales
• We bring them to you! Services such as mobile spas, auto maintenance, car wash and detailing, dry cleaning, dentists, eye doctors, flu shots, recycling and more!
• Employee discounts on Ace merchandise (including top brands like Weber, Traeger, Yeti, Craftsman, DeWalt and more), travel, fitness, computers and thousands more
• Birth/Adoption bonding paid time off
• Adoption cost reimbursement
• Employee Assistance Program (EAP) – access to free visits to therapists and lawyers, guidance on financial matters, elder and childcare, and assistance with tickets to entertainment events
• Identity theft protection

* Benefits are provided in compliance with applicable policies.

We want to hear from you!
When most people think of career opportunities with Ace Hardware, they often think of the helpful cashiers and sales associates at their local store. However, have you also considered the people behind the scenes who select, promote, ship and process the invoices for more than 75,000 products? Maybe you haven’t, but we’d like you to. Because together we help our customers take care of their homes. Come find out why a career with the Ace Hardware Corporation is one of America’s best kept secrets.

Equal Opportunity Employer
Ace Hardware Corporation and its subsidiaries are committed to a policy of promoting equal employment opportunities. The company recognizes the importance of diversity and leveraging the skills and talents of all people to the mutual advantage of each individual and the organization. The company is committed to the prevention of employment discrimination related to race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

Disclaimer

The pay range for this position starts as listed in the job posting, but could be higher based on education and experience. Please note, compensation decisions are dependent on the facts and circumstances of each opening. We take into consideration the minimum requirements outlined in the job description, such as an individual’s education, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Be aware that salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Ace position description for the accurate starting pay range information and feel free to discuss this with a Talent Acquisition professional if you are chosen to move forward with an interview.

This written “Position Description” is not intended to cover all aspects of the position listed. It is meant to cover the basic/general essential job functions of a particular position. Ace Hardware Corporation reserves the right to change job duties, including essential job functions, according to business necessity.