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JOB DUTIES
Marketing Strategy and Development Management
Development of annual marketing plan for the venue based upon the location’s strategic goals
Creation of marketing budget to support the marketing plan; ongoing management of the budget
Effectively manage the property’s digital media programs (social media, web, aggregators, etc.)
Creates external marketing messaging and collateral to attract new business
Develop and effectively execute sales plan to drive revenue through corporate, social, non-profit, and trade show events
Ensure ongoing innovation and compliance with brand standards, while maintaining property brand and analyze its position in the market
Cultivate and maintain networking relationships to drive business with local tourism bureaus, destination management firms, preferred partners and business leaders, attending events as needed
Event Venue Management
Manage inquiries, tours (requires evenings and weekends), reservations, contract negotiations and payment
Oversee vendor relationships, agreements, certificates of insurance, commission reports, and preferred status
Coordinate event logistics with onsite staff including property management, janitorial, security, parking, etc.
Act as day of event manager requiring evenings and weekends on event days
Coordinate city permits where applicable
Maintain venue technology and amenities
Oversee the financial performance of venue, manage operating budget and sales forecasting
Manage and develop programs to achieve high guest satisfaction
Management
Manage, provide leadership, and ongoing mentorship to the Event Specialist
Manage staff to meet JLL Experience Management and client’s goals
Any additional duties as assigned
SKILLS AND APTITUDES
Experienced marketing and event planning
Independent thinking
Ability to engage visitors to participate in events and programming
Eye for clean, concise marketing collateral
Able to multi-task in a fast-paced environment, accommodating and communicating to a broad range of clientele with varied needs
Able to think quickly and efficiently when confronted with a client or tenant request
Motivated self-starter who is able to work with minimal supervision
Creative problem solver
Proactive, approachable and solution-focused
Professional demeanor and appearance
Strong planning and organizational skills
Excellent interpersonal and communication skills
Takes initiative and anticipates needs of others
Commitment to company values
Knowledgeable on Microsoft Office, iOS functions, marketing or graphic design software, and digital technology
EDUCATION AND EXPERIENCE
Bachelor’s degree or equivalent work experience
Direct hotel/catering/event sales and marketing experience preferably coming from the hospitality industry with 3-5 years’ experience. Event planners with 7 years’ experience
Expert-level knowledge of the local area, including event venues, catering, event production and market trends
JLL Is an Equal Opportunity Employer JLL is committed to developing and maintaining a diverse workforce. JLL strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship, including recruitment, hiring, training, promotion, transfer, discipline, layoff, recall and termination without regard to race, color, religion, belief, creed, age, sex, pregnancy or maternity (including childbirth and related conditions), family responsibility (e.g. child care, elder care), nationality, ethnic or national origin or ancestry, citizenship, marital status, civil partner status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, trade union membership, social position, political view or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law. The company also endeavors to make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodations would impose an undue hardship on the operation of our business and ensures that employment decisions are based only on valid job requirements.
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