https://amzn.to/44P6GXZ
The Digital Marketing Manager is a results-driven and motivated problem solver who is responsible for developing and executing paid media campaigns across Paid Social, Paid Search, Display and Affiliate. This role will be tasked with managing the performance marketing strategy to drive efficiency and effectiveness. The ideal candidate exhibits curiosity, exceptional organizational skills, and strong communication abilities.
You will be reporting to the Regional Digital Vice President and functionally to the Global Online Marketing Director.
Key Responsibilities:
You will ensure the best digital performance media investments to help the brand reach the growth and profit targets on lacoste.com websites by establishing and implementing channel strategies in line with marketing and business objectives.
You will ensure the implementation of the best digital branding strategy
You will ensure the best media strategy for E-retail
You are the key contact for all NORCAM digital media topics and you ensure a brand consistency & premium image across all communication channels and all countries.
You manage 1 person and you work closely with e-commerce teams, Digital wholesale, Marketing & Paris HQ digital marketing teams on topics related to traffic acquisition.
Your profile:
We are looking for ~4/5+ years of educational background, with a minimum of 5 years of experience in digital Media, with significant experience on e-commerce or pureplayer, with an international Scope.
You will make a winning backhand if you match these skills:
The ideal candidate will have strong communication and analytical skills, to define the right priorities and share them efficiently with the team. We favor entrepreneurial spirit as well as strong rigor to ensure a good follow-up of all topics, as well as strong presentation skills.
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