https://amzn.to/44P6GXZ
As our Marketing Manager you will be responsible for the following
• Design, build and maintain our social media presence including web, SEO/SEM, email, social media and display advertising
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Required Skills:
• Prior work experience as a Marketing Strategist or Marketing Manager in the cannabis industry
• Experience leading and managing SEO/SEM, marketing database, email, social media
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong writer and communicator: able to market cannabis products in an engaging way that attracts new customers
• Social media savvy: strong track record of experience creating content across platforms (Instagram, LinkedIn, website)-and personalizing content to the needs of each audience
• Data-driven: able to leverage data from social media or marketing campaigns to inform content development
• Team player manager: able to work with cross-functional team members (website manager, sales executives) and direct their efforts when necessary
• Bachelor’s degree in Marketing, Journalism, Communications, or equivalent experience.
Benefits:
• Medical/Dental/Vision Benefits
• Generous Bonus structure
• Employment Development Assistance
• Holiday/Sick/Vacation Time in accordance with our employment agreement
• Be a part of a growing family-oriented company!
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