Are you a Marketeer? We are looking for one !!
The Marketing Lead role is part of the Branding team of Hala. The ideal candidate will have a proven record of developing,
executing, and monitoring marketing projects and campaigns across a variety of channels and areas.An ideal candidate for this role must have scalable experience in 360/integrated marketing. We are looking for someone creative with a hustler mentality, agile, always thinks out of the box and demonstrates a can-do attitude.
Customer/Captain Campaigns:
● Collaborate with other teams (internal, cross-functional and external) to propose and develop marketing initiatives/campaigns
● Support in writing, and proofreading both creative and technical content for small- and large-scale campaigns(inclusive of all owned and 3rd party media)
● Working closely with the Creative team to ensure that all content across our owned and 3rd party channels are accurate, on brand, consistent, up-to-date, inspiring, and optimized for target audiences.
● Work with internal teams (social media, Partnership, Growth teams) to constantly evaluate and measure the performance of content/campaigns, ultimately adopting it in approaching future campaigns.
● Work closely with the Ops team on small and large scale captain campaigns and events (planning to execution, based on requirements)
● Demonstrate strong project management skills through task delegation & project tracking
● Contribute and lead conversations with the wider Hala team for campaign engagement, challenging within means or asking for collaboration/support.
● Establish, foster, and leverage relationships with RTA/Careem.
PR/Influencer:
● Lead in formulating PR & influencer plans and strategies (plans must include agency-supported AND self-directed, Hala-driven campaigns).
● Work with the PR agency on following up and executing PR calendared activities.Manage PR agency on scoping out deliverables, tracking progress, and sharing outcomes with the wider team, Monitor for any PR crisis, presenting solutions and a recovery plan in the likelihood of it.
● Minimum 3 to 5 years of experience in Marketing, bilingual in English and Arabic
Social Media:
● Create, execute, and manage the Company’s social media strategy in line with the Company’s brand identity through competitive research, platform selection, benchmarking, messaging, identifying and jumping on trends, keep up to date with current events and news in Dubai
● Must be passionate and have a knack for social media content creation and execution – spontaneous, trend seeking,exploring different formats, ideas.
● Own the social media calendar – develop (work with creative team) monthly social calendars with content/captions fully mapped out to point back to the overall social strategy
● Work with the Careem Community Management team in tracking day to day requests, queries and finding opportunities in integrating community management to the overall social strategy.
● Influencer research and management based on campaign requests and opportunities
● Monitor and evaluate the performance of the Company’s Social Media Accounts (Instagram, Facebook, LinkedIn, TikTok) – work with the digital team to map out learnings and opportunities
● Lead on reports
● Work with Careem team on collaborative pieces
Education & Experience:
● Minimum 3 to 4 years of experience in Marketing
● Basic photoshop skills or other design, content development skills equivalent to photoshop
● Must be a bilingual in English and Arabic
● Expertise in social media (use of social media tools like Social Bakers)
● Proven experience as a content manager with specific online content management and social media calendars
● Display keen interest in social media (content & trends)
● Good communication skills (written and verbal) in English and Arabic (preferable)
● Strong internal and external relationship-building ability for mutual achievements
● Demonstrate previous success in building sales and revenue in a Commerce environment
Non-Functional:
● Stakeholder Management
● Agency relationship management
● RTA and Careem management
● Internal team engagement and collaboration
● Project management
● Passion for creative concepts and execution
● Communication and presentation skills
● Self-directed learning
● Pro-active engagement, and participation.
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