Location: Hybrid working (2 days WFO in HA9, 3 days WFH)
Reporting to: Head of Marketing
Direct reports: Timepiece Campaign Manager, Timepiece Brand & Partnerships Manager, EMI Marketing Specialist (3 direct reports, 4 total)
Key Relationships: General Manager, Managing Director, Divisional Managers within Casio, Head of DTC & Digital Marketing, Head of Education Marketing, external key business partners.
Casio Electronics Co. Limited, a leading multinational electronics company, is seeking a Head of B2C Marketing to join our dynamic team. Our company prides itself on launching innovative designs and leading technologies to both consumer and B2B sectors. With a vision to see our brands inspire users across generations, our Head of B2C Marketing will play a crucial role in driving our marketing strategies and ensuring our products meet the needs and desires of our target audience.
As the Head of B2C Marketing, the overall job purpose is to direct the formulation of successful Consumer Marketing plans demonstrating ROI and in line with business objectives across Timepiece (TPD) & Electronic Musical Instrument (EMI) consumer sales divisions; leading and inspiring the marketing team to create innovative, engaging, successful campaigns.
We are looking for a candidate who is passionate about marketing and has a deep understanding of the retail industry. The ideal candidate will have a proven track record in driving successful marketing strategies, team management experience and a strong ability to collaborate with internal teams and external partners.
Key Responsibilities
Marketing Strategy
Select and manage external agencies
Budget Control & Campaign Assessment
New Audience Development
Team Leadership
Requirements
Benefits
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